The Deep Dive · The Fantasy Bra

The $50 million bra that had to bend

The headline was the price. The story is the engineering: a jeweller’s technique for making metal move like lace — and a wearer chosen from outside the modelling world.

6 min read · Researched from published sources, credited below

Kylie Jenner at the 2026 Victoria’s Secret Fashion Show.
Kylie Jenner at the 2026 Victoria’s Secret Fashion Show. Photo: Getty Images via Marie Claire.

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